Centuary Mattress teamed up with P.V. Sindhu for a campaign highlighting the power of quality sleep in achieving success. Titled “CHAMPIONS, RISE. AWAKEN THE CHAMPION. CHOICE OF CHAMPIONS. INDIA KA SLEEP SPECIALIST,” the campaign used ad films and social media to show how rest fuels performance.
Other collaborations include partnerships with Sunrisers Hyderabad (SRH) and the film Kalki, each tailored to different audiences. The brand also runs a dedicated community page, SleepMATTers by Centuary, promoting better sleep and wellness tips, while actively managing its social media through direct channel presence with consistent monthly content to drive engagement and boost visibility.
