BGMI (formerly PUBG) tailored its branding and marketing strategies for South Indian gamers, with a focused campaign in Telugu. The tagline “BGMI aadu, Don lake Don avvu” (Play BGMI, become the don of dons) resonated with local players, immersing them in a gaming experience specifically crafted for the Telugu-speaking audience. This campaign successfully engaged the region’s gaming community and strengthened the brand’s cultural connection.
