ITC Aashirvaad Masalas is a social media retainer account that includes monthly content planning, post management, and brand visibility efforts. It also covers ongoing digital campaigns for Masala Karam across platforms.
The latest campaign features actor Nani with the tagline “Dammu Meede, Star Meere”—meaning “You have the dum, and you are the star.” The campaign includes interactive social extensions like contests encouraging users to showcase their “dammu,” driving engagement and reach. It also unveils refreshed packaging featuring the new Nani poster across the masala range.
