The Paytm Chaka Chaka ad campaign brought an energetic, playful vibe to the brand, highlighting the ease of seamless digital payments. With the catchy tagline “Chaka Chaka”, the campaign connected with the local audience, showcasing how Paytm makes everyday transactions quick and enjoyable. It effectively boosted brand engagement and reinforced Paytm’s position as the go-to app for fast, reliable payments.
Client
Paytm
PROJECT TYPE
Ad Film & Regional Campaign
SCOPE OF WORK
Concept Development, Regional Adaptation, Film Production, Brand Engagement Strategy