Sai Silk Kalamandir

Social Media & Print Collaterals - RETAIL

South India’s Saree Icon Goes Bigger

A strategic social media and print collateral campaign was executed for Sai Silks Kalamandir, one of South India’s largest ethnic apparel retailers known for its excellence in sarees. Featuring Shruti Haasan, the campaign focused on enhancing brand visibility and positioning the company as a leader in ethnic apparel. Through engaging social media content and impactful print materials, the advertising efforts successfully reinforced Sai Silks’ reputation and attracted a broader audience.

Client
Sai Silks Kalamandir
PROJECT TYPE
Social Media & Print Collateral Campaign
SCOPE OF WORK
Celebrity Association, Visual Communication, Social Media Strategy, Brand Positioning
SECTOR
Retail / Fashion